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The ‘one stop shopping’ aspect of the partnership gives us the unprecedented ability to seamlessly launch and market Love For Sale on a global basis,” states Danny Bennett, son and long-time manager of Tony Bennett. It serves as an indication of what the future holds for the entire entertainment industry at large. “The ViacomCBS 360 partnership is innovative and clearly ahead of its time. “With the sweeping range of our unique brands and platforms, ViacomCBS offers an unparalleled one-stop shop for artists to showcase their global music releases and creative content of all varieties.”
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“We are honored to partner with the legendary Tony Bennett and the iconic Lady Gaga for ViacomCBS’ biggest cross-platform music talent collaboration to-date” states Bruce Gillmer, Chief Content Officer, Music, Paramount+ and President of Music, Music Talent, Programming & Events, ViacomCBS. Their duet and title track “Love For Sale” will be released globally this Friday, with the accompanying video releasing as part of an MTV Global premiere starting at noon ET. A celebration of the Cole Porter Song book, the album will be Bennett’s last studio and is the culmination of Bennett and Gaga’s 10-year recording history. This initiative ties in with Bennett and Gaga’s new album, Love For Sale, the new collaborative album from Tony Bennett and Lady Gaga, will be released on October 1st on Columbia Records/Interscope. The new and expansive deal covers multiple projects across the global entertainment and content company’s portfolio, including CBS, MTV Entertainment Group and Paramount+. ViacomCBS has announced a first-of-its-kind talent partnership with icons Tony Bennett and Lady Gaga. See Gaga’s post below.Sweeping partnership covers multiple projects across CBS, MTV Entertainment Group & Paramount+ 1 spot on the both Traditional Jazz Albums and overall Jazz Albums charts dated Oct. 8 on the Billboard 200 chart shortly after its release and entered at the No. I love you Tony, and the world loves you too. “Believe in love and partnership, even with 60 years between us, and Alzheimer’s, there is nothing like the magic of music. Thank you to the public for loving us, we surely love each other, and you,” she concluded. At 95 years old, he has more nominations than ever, I’m so honored to be his companion in music and his friend. “This album happened because it was Tony’s idea and I made him a promise that we would make it and we did. Gaga ended her touching post by revealing that Love for Sale was Bennett’s vision, and praised him for earning the new nominations at this stage in his musical career. Thank you to all the Grammy voters for recognizing me and Tony’s dedication to jazz music and for also recognizing it in major categories where this music is often not nominated.” I’ll never forget that today he could track every word I was saying and understood the world was celebrating him and celebrating jazz – a genre that embodies the joy, abundance and imagination of Black music throughout history. She continued, “I’ll never forget today and congratulating Tony on his 6 nominations.